For many years, it has been acceptable to increase the beauty of gemstones, such as rubies, by treating them in a lab. The process enhances the rubies so they are more lustrous, have deep red color and cracks and fissures are filled. Treatments are done on practically all real rubies sold online especially less expensive rings in the $100 to $200 price range. The consumer should not shun these rings. They are real after all. But some stones do not naturally have the richness of color buyers want in a red stone. As a matter of fact, most rubies have been treated. The exception is something like a Burmese pigeon blood stone that will be very expensive and of investment quality. Gemstones such as emeralds are also often treated.
An example of the value of precious stones is rubies mined in Africa of medium quality probably will have a price of $1,000 a carat. Remember that price is not for a top Burmese (Myanmar) ruby. It will be more expensive. Also the African ruby at this carat price is a loose stone. It is not set in gold ready to be worn. This information about gemstones should give you a better appreciation for ruby rings advertised online in the low 100s. If it isn’t labeled as a created ruby, it is a genuine gem. It just doesn’t have the quality of expensive gems.
A great value that is often advertised online is ruby rings selling for $115 or less. Nowhere are the rubies labeled as “created ruby” so you can be sure it’s a real stone. The difference in them and more expensive rings is they will be of lesser quality than top specimens. An example of a popular ring advertised on line is a ruby ring with three stones in a 10K gold setting. If the quality of the stones was good enough that they were untreated, they would be priced at $400-$500. Add to that cost, the gold ring setting that would cost $75-$100. The rubies are practically valueless but they look pretty. The cheap ruby rings for sale online are not ones you would buy for investing but they are an excellent alternative to costume jewelry.