All businesses want to up their image and marketing reach with the very best tools and tricks of the trade. However, lately the world has become so electronicised and over-media-ised, that customers are becoming jaded to the fancy slogans and TV presentations that used to be so novel, and are once again responding to the simple touches that used to be commonplace and everyday in the more humble world pre-Google and pre-Amazon! Something as simple as a a vase of fresh flowers in your office or by the front door of your business front; a little glass bowl of business personalised chocolates to be offered to customers and clients.
One of my reasons for recommending personalised chocolates is because they are a simple item, easily personalised online through an online store and printed or packaged with your business’s logo, company name or slogan. They will cost you a lot less than the latest whizz-bang advertisement package on TV or radio, they will cost you less than having your website updated, they will cost you less than renovating your storefront or front office, yet they will be readily accepted by customers or clients and they will elicit a smile. What is more important in this modern age, a simple smile, crossing all borders and languages, that can be the ice-breaker and potentially draw your nearer to the deal-clincher that will solve your customer’s problems while improving your business’s bottom line.
Personalised corporate chocolates will be accepted with a smile and your customer or client will walk away munching the sweet chocolate and will be more likely to think of your business in a positive light by means of subconscious association. It is amazing what a little thing like a chocolate can do, everyone loves a bit of chocolate, it reminds us perhaps of more carefree days, when we were children and received a treat. Also, getting a little something for free, even if it is the silliest thing like a chocolate, makes a favourable impression, and if your company’s name and/or logo is printed on the wrapper, they will notice it once again and carry it away with them, thus spreading your marketing reach just that little further outside of your company building.
So in this media-rich age, don’t overlook the small things, and do consider ordering a pack of personalised chocolates to give your company or business a personal touch.